App Store Optimization (ASO)

Drive more downloads & boost your rankings

I WANT TO GROW

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Increasing downloads

Did you know there are over 5.6 million apps available in the App Store and Google Play? Apps that aren’t among the top search results will find it impossible to compete – making app store optimization services critical to mobile success.

Investing in ASO is the most cost-effective mobile marketing tactic. It drives downloads for cents when done right, at scale, for multiple markets.

Our technology, proprietary methodologies, and global ASO experts ensure maximum app discovery. Moburst can optimize your ASO efforts to boost your app to the top of the search rankings, increase your downloads, and ensure sustainable, powerful growth.

An agency like no other

Research

We generate the biggest pool of keywords for research (over 5k keywords per language per store, which is 20x deeper than any other agency) to assist in crafting the ultimate ASO strategy. More installs? No problem.

Brandformance

We believe that working with our clients is one of the secrets to our success. With our ASO strategy, we are constantly in discussion with our clients, who understand their brand like no one else, while we bring the performance element.

Experience

After working with more than 600 apps, we know what works. We’ve helped our clients with almost every vertical the stores have to offer. We work with some of the biggest companies worldwide, far exceeding their growth KPIs across industries.

Let’s Talk

Growing together is so much faster!

01 Always one step ahead

App store algorithms and best practices are constantly evolving. Our ASO experts analyze industry trends and update our internal practices accordingly, to ensure we’re constantly the leaders in generating ASO results.
From descriptions, titles, and keyword lists based on in-depth keyword research, to design, A/B testing, measuring, and getting you the right results in more than 25 languages – no one does it like Moburst.

02 Maximize every opportunity

After we audit your storefront, we find the best potential for localizations and other low hanging fruit to help you unleash your app’s potential.
Most languages rank in more than one country, and by using the right keywords, we can get you ranked higher by utilizing more than one market.
We also lead in ASO for in-app events. ASO is not just about installs, but even driving actions like subscriptions within the app itself.

03 Take advantage of the latest iOS features

iOS 15 offered a host of new features that can be used to further boost your ASO efforts. Don’t miss out on these opportunities to increase your app’s organic downloads. You can experiment with up to 4 sets of App Store page variants, have 35 product pages for paid traffic and dramatically improve your conversion rates. Plus optimize for keyword rankings, icons, screenshot galleries, and preview videos, with more creative and testing flexibility than ever before.

ASO

Moburst’s ASO process

Kickoff meeting

First, we seek to understand what our clients’ KPIs are: what they want, their flexibility when it comes to brand guidelines, what their parameters and appetite for testing are, and numerous other data points that help us in crafting the ideal ASO strategy.

Keyword and competitor research

We analyze and monitor over 5k keywords; this includes delivering an initial report of our recommendations for all content areas, including specific insights and proposals for each app store.

Monitoring & optimizing

We continuously measure rankings and downloads for iOS and Google Play Store. Moburst is unique in that it leverages comprehensive mobile knowledge, understanding the reason behind each trend to enhance your ASO and drive significantly higher organic installs.

Kickoff meeting

Keyword and competitor research

We analyze and monitor over 5k keywords; this includes delivering an initial report of our recommendations for all content areas, including specific insights and proposals for each app store.

Monitoring & optimizing

Let’s Talk

Growing together is so much faster!

Our Technology

Research Aggregator

Proprietary Engine

Research Aggregator

Compiling data from leading ASO tools and basing optimization recommendations on commonalities. Monitoring Google Play and Apple App Store algorithms daily, for any change in trends

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Mobile CRO

You’ve worked hard to attract your ideal user – including with paid ads – but with subpar conversion rates, all your efforts are wasted. Conversely, a high conversion rate can turbocharge your key metrics, as you literally multiply your gains. Ready for lower acquisition costs and way higher ROI? CRO is the key, and we’ve developed the blueprint to CRO success.

Mobile CRO is about testing different screenshot types, icons, videos, other creative assets, texts, colors, and more – to scientifically determine what the best combinations are to drive conversions, and continually iterating and optimizing.

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